You publish a release in your own repository (tag and package).
Developer flow
How developers publish releases
Keep in-product update comfort without making every release a public file. Your entitlement decides who may receive which version; Zebra holds the door.
Developer release flow
Explanation
streamingZebra discovers products and versions from that repository.
Your entitlement (verify or ticket) decides who may receive which version.
Downloads stay behind short-lived links instead of public URLs.
You keep in-plugin updates without a public ZIP and without marketplace release fees.